Thorunn Arnadottir’s QR code dress transmits data from the catwalk

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Not many dresses interact with mobile phones. This is about to change, thanks to Icelandic fashion designer Thorunn Arnadottir. The designer’s new line of dresses uses the magic of QR codes to turn each dress into a walking, talking information machine.

How does it work? Well, you may notice in the photo that beads are working together to create QR codes near the shoulders. All you need to do, then, is snap a photo of the code with your mobile phone. You’ll then be transmitted all manner of relevant information on the dress and the designer. Really cool, right?

The line of dresses have been appropriately named “QR U.” They are just for show for now but, who knows, perhaps they will show up at your local boutique really soon. You can snap a pic and find out if they have been reared in a sweat shop!