New wearable offers fertility tracking for women


A new wearable called Ava wants to replace women using a thermometer to measure their fertility throughout the month.

Ava is a fertility tracking bracelet that uses groundbreaking new technology to detect an average of 5.3 fertile days per menstrual cycle in real time, doubling a woman’s chances of conceiving. It claims that no other method of fertility tracking provides as many in-cycle fertile days.

With Ava, the work of fertility tracking—which disproportionately falls to women—is radically reduced. There is no longer any need to take temperature at the same time every morning, go through multiple urine tests each month, nor enter data into an app every day. Because Ava detects physiological signs of ovulation days in advance, couples can relax and enjoy the journey to conception.
Worn only at night, the Ava bracelet collects more than three million data points and measures nine physiological parameters. In addition to information about their fertility status, Ava provides users with health insights on sleep, stress and resting heart rate. It can be used before, during, and after pregnancy.

Its being sold for £199, with the makers offering a complete refund should you become pregnant or change your mind at any time before Ava ships.

For more information, visit the website.