Misfit Wearables has announced its second wearable product, called Flash.
Like the Shine, it is a disk-shaped activity tracker, with the differential being that Flash has a plastic coating. The price point is half that of the Shine, retailing for under $50 when it is released in October.
Like the Shine, the Flash will be able to track steps, sleep and other forms of activity and sync it with the Misfit app on both IOS and Android. The Flash of course will not be waterproof.
Misfit has always been focused on tracking – whether sleep or activity – and sees that as a way to find a differential against the swarm of new products coming onto the market.