The Sony Wena smartwatch, which launched in September on the Japanese company’s First Flight platform, previewed at IFA this week.
Wena, which apparently stands for ‘wear electronics naturally’ is a smartwatch that keeps things simple.
The watch itself is a traditional analogue wristwatch with smart tech built right into the straps. The band is equipped with a handful of sensors, including an NFC chip for making contactless payments. It also features an accelerometer for tracking steps, a seven-color LED for notifications, and vibration alerts.
The idea is that users can mix and match the watch faces they like, with the smart tech easily swappable between different models. The watch is currently only available in Japan.