Is this the moment smart garments went mainstream ?
Schalke 04 certainly think so; the Bundesliga giants have become the first elite football team in Europe to start wearing ‘smart’ clothing, and their new royal blue home strip will come complete with a payment chip embedded in the sleeve.
The new shirt, which will be worn by fans from next season, is part of the club’s new sponsorship agreement with online supermarket AllyouneedFresh, with the chip allowing supporters to pay for items within the stadium and receive discounts for doing so.
However, the players won’t be wearing the special shirts. According to the club’s communications head, Anja Kleine-Wilde, this is because “they rarely go to kiosks at halftime to quickly get a curry-sausage or a beer.”