Fitness is on the MOOV

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Having taken just 90 minutes to reach its funding target on Kickstarter, fitness startup Moov is promising to reinvent the crowded tracker sector.

Moov is a personal coach that lives on your iPhone or iPad – Android version being not yet available – and uses a physical motion tracker to monitor your workouts in real-time.Its inventors (including a one-time Apple engineer), see it as much more of a coaching tool than a simple tracker.

It has a virtual trainer so that the user is motivated to reach and where possible over achieve their workout goals.It covers running, walking and boxing, and more workouts and coaching experiences are on the way, of course, beginning with a swimming app that should be released in the coming weeks.