This Watch Uses e-ink to Make Its Design Completely Malleable

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The magic of e-ink is a no brainer for smartwatches. It’s easy on the eye, relatively cheap to produce and does the job quite handily. After all, there is a reason that the world’s very first smartwatch, the Pebble, used e-ink to power its watchface. The stuff is dang useful, even if you don’t like reading those thingamajigs called books. This company, however, has taken the concept of e-ink in smartwatches and run with it, creating something downright breathtaking. Introducing the FES smartwatch, with completely malleable design.

Now, it’s not unusual for a smartwatch maker to offer users customization options. After all, that’s one of the benefits of having an intelligent timepiece. However, these aesthetic choices are usually limited to only the watchface. The FES watch has e-ink running throughout the watchface and the strap, meaning you can pull up any design in either or both of those components. When it launches you’ll be able to mix and match designs to make 24 different combinations, which is one for every day of the month (if you include that week you spend in bed staring at the ceiling.)

Other than the design choices, the FES isn’t exactly the world’s smartest watch. It pretty much just tells the time and the date, however it can last for two whole months on a single charge so that’s pretty smart. That’s another thing about e-ink. It’s pretty easy and inexpensive to power. The watch is currently being funded on a Japanese Kickstarter-like site called Makuake. It’s currently raised a sizable chunk (70 percent as of this writing) of its goal. Check out a video of this e-ink doodad in action.