Mutewatch is part watch, part alarm and features hidden screen

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You know what sucks about watches? They are so, well, watch-like. Mutewatch, by the Swedish company of the same name, aim to change all of that. Their just announced watch design is more like a subtle piece of the future than a watch. I mean, just look at that thing.

The Mutewatch is actually not mute at all. It even features an alarm. It is, however, a modest white band that you wrap around your arm. There is a hidden screen that only activates when swiped. This screen shows the time, let’s you fiddle with the alarm and change up some UI attributes. Simple and elegent, the Mutewatch is available now.

They are available for €199 (or about $260) and can be purchased online or at a variety of retail outlets.